What Drives Creativity in the World’s Most Innovative Companies?
Global Creative Director Timo Kiuru reached out to numerous innovation experts from Nike to Apple to learn how creativity and talent are harnessed to lead global businesses. What turned out to be the common thread in all the conversations was the ability to see that something special in a person.
This book is about more than just business: it’s about the experiences that make us who we are and the challenges that bring out the best in us. It helps us to see the connections between raw talent, creativity and business leadership.
I See Something Special in You is out now. Available as a paperback and an e-book!
The book is available at:
The essence of leadership is in the skill to nurture people’s individual growth. Because that’s how we turn potential into superpower.
The Experts
“To feel seen, in any capacity, is always very empowering. For someone to make space for you and not cast you out, even if you have a bad idea, is empowering.”
— Fri Forjindam, Chief Development Officer and Executive Creative Director for the entertainment development company Mycotoo.
“We should take huge risks of employing strange people.”
— Tom Goodwin, co-founder of the consultancy All We Have Is Now.
“Business is about selling more of something we sold last year. Creatives are the ones who first start asking the questions in order to discover what’s next.”
— Adrian Nyman, Chief of Brand at the global electric vehicle company Arrival, former Vice President and Creative Director for Nike's Sportswear division.
Ideas can haunt you.
They won’t let you go.
Several years ago, I had the idea of writing a book about commercial creativity since its impact was becoming more imminent and inevitable.
One day, as I was working on a speech, I wrote a line:
“If we want to learn to lead creativity better, we should listen more to people who have real experience in leading creative teams.”
Once I wrote it down, the thought kept haunting me. I knew I needed to write a book about this.
As a result, I spoke to dozens of the world’s leading creative executives. And as I was doing my interviews, one question became crucial in my research:
How do you spot when a person is special?
As we live in a time and age of such immense pressure to be perfectly flawless, leadership should be about seeing something special in people and recruitment about embracing people’s strengths.
Easier said than done, but imagine if you had access to a world-class group of mentors to guide you?
Well, now you do. Be sure to get on the waitlist.
Best,
Timo
Would you like to learn from the world’s leading creative executives?
Yes, please!